Why you should create a positive online reputation

Introduction
Making an effort to shape how people think about a brand, company, organization or individual is very common these days. This is because many things are now being done online and it’s much easier for people to now write reviews and feedback about companies. Search engine results are always there to help the customer find what they are looking for and how people view different businesses and products. It is very important to make sure that you have a positive reputation or else, you will lose customers. Here are some of the reasons why a good online reputation is very important
Consumers are only interested in quality products
Before buying anything online, consumers do due diligence is making sure that they get value for their money. Therefore, the first step according to Francis Santa will be to check what other people think, say and what their experiences were before. For the sake of purchasing quality products, no customer will be willing to stick to a company whose reputation is not that good. Many people not only care about the quality of the product but also the value that it can provide. Search engine results will always influence the choices that people make online and that is the reason why a positive reputation is very important.
A negative online reputation can make a brand lose money
Many companies have lost a lot of money just because of negative online reviews. A good example is the Samsung exploding phone scandals. Customers took it on social media to report that a certain type of Samsung phone was exploding. This made Samsung have a scandal that cost them over $26. Samsung did all they could using reputation management strategies to get its reputation back on track.